Learn more about why glass cups and saucers are popular

Glass cups have the characteristics of high transparency, no odor, high temperature resistance, etc.: high transparency: can intuitively display the color of the drink (such as black tea, hand-brewed coffee level effect), to enhance the visual enjoyment; health and safety: compared with plastic or metal cups, the glass material does not contain bisphenol A and other harmful substances, in line with the modern concept of health; high temperature: can withstand the sudden change of hot and cold (such as iced Americano or hot tea), to avoid the risk of blowing up.

Scenario-based demand drives purchase. Family scene: the rise of home office during the epidemic, family afternoon tea, homemade coffee has become a daily ritual, consumers are more willing to invest in high-quality cups and saucers; Social scene: Netflix cafes, tea rooms focus on tableware value, glass cups and saucers have become the standard to enhance the style of the space; Gift market: the set is beautifully designed, suitable for holiday gifting, and conveys the “exquisite life “Idea Gift market: sets of exquisite design, suitable for holiday gift-giving, to convey the “exquisite life” concept. An extension of cultural symbols. Glass tea trays are inextricably linked to cultural labels such as “slow life” and “sense of ceremony”. On social media, the popularity of topics such as #Home Café and #Tea Ceremony Aesthetics has further pushed consumers to pay for “lifestyle”.

As a leading enterprise in the field of glass products, Garbo has built up the advantages of the whole industry chain from technology research and development to channel penetration after dozens of years of accumulation, becoming the core promoter of the best-selling elegant tea saucer set. Market Insight: Globalization Layout and Localization Strategy. European and American markets: focusing on simple design, following the trend of minimalism; Asian market: launching oriental elements such as cherry blossom pattern and celadon porcelain series, attracting traditional culture lovers; Emerging markets: setting up localized factories in Southeast Asia and the Middle East, reducing logistics costs and responding to the demand quickly.

The best-selling glassware sets are inseparable from the diversified product line layout. Through the strategy of “maintaining the stock of classic models and expanding the increment of innovative models”, Garbo meets different needs from pragmatists to trend-setters. Classic: build trust with function: 6-12 piece sets, including coffee cups, tea cups and tea trays, focusing on cost-effectiveness and durability; business series: solid color frosted design, suitable for office scenarios, becoming the preferred choice for corporate purchasing; retro trend: replicating the European afternoon tea set of the mid-20th century, appealing to nostalgic consumer groups. Customized service: to meet personalized needs. Corporate customization: printing logos for corporate clients to expand the group purchase market; personal engraving: providing name and anniversary engraving services to enhance the emotional added value; modular combination: allowing consumers to freely match cups and saucers to create exclusive sets.

The best-selling glass cup and saucer set is essentially the result of consumption upgrading, deep plowing by enterprises and product innovation. For brands, only by constantly understanding user needs, tamping down the technical moat and maintaining design vitality can they lead the race on this track for a long time. Consumers' eternal pursuit of “better life” will eventually drive this category to a broader future.